Privacy Policy

To provide you with a seamless shopping experience and deliver your sun-safe products, we collect the following information:

Information You Provide Directly

• Contact Details: Name, email address, phone number, shipping and billing addresses
• Account Information: Username, password, and preferences (if you create an account)
• Payment Information: Credit/debit card details processed securely through our payment partners (we never store full card details on our servers)
• Order Details: Products purchased, size preferences, and special instructions
• Communication Records: Correspondence with our customer service team

Information Collected Automatically

• Device and Browser Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, products viewed
• Location Information: General geographic location (country/region level) to provide appropriate shipping options

We use your information exclusively to enhance your shopping experience and deliver our sun-protective products:

• Order Processing: To process and fulfill your purchases, including shipping and customer service
• Account Management: To manage your account and provide personalized features for returning customers
• Customer Service: To respond to your inquiries and provide support
• Improvement of Services: To analyze website usage and improve our products and shopping experience
• Security: To protect against fraud and unauthorized transactions
• Communication: To send order confirmations, shipping updates, and (with your consent) information about new products and promotions

We treat your data with the same care we apply to selecting our sun-protective fabrics. We only share your information in these specific circumstances:

Service Providers

We share necessary information with trusted partners who help us operate our business:

• Payment Processors: Secure payment partners (Visa, MasterCard, JCB, PayPal) to complete transactions
• Shipping Carriers: Delivery services to ship your orders
• IT and Security Providers: Companies that help us maintain website security and functionality

Legal Requirements

We may disclose information if required by law, such as to comply with a subpoena or similar legal process, or to protect the rights, property, or safety of our company, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

We never sell your personal information to third parties for marketing purposes.

As a global retailer serving active individuals and families worldwide (with limited exceptions for remote areas), your information may be transferred to and processed in countries other than your own. We ensure all such transfers comply with applicable data protection laws and that your data receives the same level of protection as outlined in this policy.

We protect your data with the same dedication we apply to sun protection:

Security Measures

• SSL Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL technology
• Secure Payment Processing: We partner with PCI-DSS compliant payment processors
• Limited Data Retention: We never store your full payment card details on our servers
• Access Controls: Strict internal controls limit access to your personal information
• Regular Security Assessments: We regularly review and update our security practices

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Order information is typically retained for 7 years to comply with tax and accounting regulations.

You have control over your personal information:

Access and Correction

You can access and update your account information by logging into your account on our website.

Marketing Communications

You can opt out of marketing emails by clicking the “unsubscribe” link in any marketing email we send you.

Account Deletion

You may request deletion of your account by contacting our customer service team. Note that we may retain certain information as required by law or for legitimate business purposes.

Do Not Track

Our website does not currently respond to “Do Not Track” signals. However, you can control tracking through your browser settings and our cookie controls.

Regional Privacy Rights

Depending on your location, you may have additional rights under applicable privacy laws (such as GDPR, CCPA, etc.). To exercise these rights, please contact us using the information below.

Like most e-commerce websites, we use cookies and similar technologies to enhance your shopping experience:

Types of Cookies We Use

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how visitors use our site to improve our services
• Marketing Cookies: Used to show relevant advertisements (only with your consent)

Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

Third-Party Tracking

We may use third-party services (like Google Analytics) that use cookies to help us analyze website traffic. These third parties have their own privacy policies governing data use.

Our website is not directed to children under 13. While we sell children’s swimwear and sun protection products, these purchases are made by adults. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Last Updated” date. For significant changes, we may provide additional notice, such as sending an email notification to our account holders.